Technology: Cloud Computing
Industry: Online video industry
1. Online video and Cloud Computing
1.1 Online
video, the amazing Internet experience
With the development of high technology,
Internet has brought great convenience and huge change to people’s life. Social
online, shopping online and enjoying music online are all becoming a lifestyle
and choice for many people. Among these, online video, is such a main kind and
amazing Internet experience for people.
1.2 The
combination of cloud computing and online video is inevitable
Three essential elements of online video
Smooth are high-definition, stability. In order to meet these three points, a
strong and comprehensive video management system is in need, the demand for
video services now is keep increasing, as a result, more and more Internet
companies chosen to join the video cloud computing industry. (roll.sohu.com)
1.3 Cloud
computing technology effectively reduced the cost of online video services
Cloud computing has
provided great technical support for the online video industry, besides, cloud computing has expanded service model of video industry to some
extent, such as the online video hosting service. Through the cloud computing
the video website can help the users solve a series of technical problems
quickly, such as resolve video storage, transcoding, distribution, broadcast
and advertising. Due to the cloud
computing features such as elastic expansion and on-demand using, it also
greatly reduces the cost of video operation. (tech.qq.com)
1.4 The
demand for online video service of enterprise users is increasing
An increasing number of companies choose the
Internet to advertise and promote their products, services and brand image.
Meanwhile, the enterprises are not satisfied with the traditional network
marketing model any longer, as a result, the online video becomes the a better
and new choice. And the demand of these enterprise users brings the online
video industry a bright prospect. (infro.broadcast.hc360.com)
1.5 Cloud
Computing provides the technological support for the stream media
Storage
Cloud computing has
greatly improved and subvert the traditional way of video storage and access
method. Videos need a large amount of storage space, the cloud provides the
users an incredible convenient and large storage space. Users no longer need to
suffer from the storage devices. Meanwhile, the use of cloud helps settle the
geographical restrictions. No matter where they are, the users can get access
to their cloud videos any time they want.
Delivery
Another thing that
the online service provider concerned is that the videos are supposed to be
delivered to the viewers as soon as possible. To achieve this, it is essential
to have a delivery system with high efficiency, which can provide clear information
about where the viewers are and how to utilize the closet server to delivery
the videos. Cloud Computing contributes the global business by making the video
delivery to users in different places much more easier.
Content Transcoding
For the video sharing platform, there are a
lot of things need to be considered such as the format of the site, the setting
up of hardware, software, etc. to get the transcoding done. Cloud Computing can
provide great technology support to help do these complicated and time-cost
work in a real time way. And at the same time, this technology can reduce the costs
of bandwidth and some other expenses. (Robertson, 2009)
2. Globalization brings new opportunity
2.1 Global
Cloud Corporation
With the increasing application of cloud
computing technology in online video industry, more partnership is been
established. Here is an example of Letv cloud and Microsoft Azure. The two
parties have signed an agreement for solution compatibility. Based on this
corporation, Letv cloud can provide much more convenient cloud computing
services, on the other hand, for Microsoft, the development of public cloud
business will be promoted. (China Tech News.com, 2015)
2.2 Global
online education services
Users can store the courseware and videos in
the cloud. After recording the educational videos, users can distribute them
instantly to end-users for the teaching services.
2.3 Social
video—technology makes people of different countries live together
With the support of cloud computing, some
social applications such as video chat, remote video conferencing and
telemedicine will not only be able to break the regional and national
boundaries, but also will achieve instant statistical analysis, getting operational
data and billing data, which can optimize operating strategy and reduce
operational costs. (info.broadcast.hc360.com)
2.4 Global
concert and TV live
With the development of cloud video, global
cooperation of online video industry is inevitable. Because of the global cloud
cooperation, it will increase the possibilities and convenience for people to
enjoy concert and TV broadcast globally.
3. Cloud computing creates new business model
For the online video industry, the content
costs and bandwidth costs are relatively high. In order to make more profits,
the companies in this industry are looking forward to the new business model.
For example, the professionally produced content (PGC) and user-generated
content (UGC), and the advertise model that can make these being commercial.
And also the subscription services. (www.dvbcn.com)
For online video sites the way to earn money
will change. The future business model may no longer be the content to cash but
the traffic to cash. In essence, the online video is the traffic of the
Internet economy. And there are a lot of ways to achieve traffic to cash such
as providing more value-added services and online games. (www.vccoo.com)
3.1 Produce
and broadcast independent video program
Independent content is the key force to
improve traffic and user coverage for the online video sites. The copyright
buying competition is quite fierce in the online video industry, this kind of
content costs let the profit suffered. With the technology support of Cloud
Computing, more and more online video sites choose to produce content by
themselves. Their unique video content can attract users and help the sites
reduce costs.
3.2 Extend
video service from the video program to the online game
Making money through advertisements in the
video service is a common and traditional business model. However, nowadays
with the support of cloud service, the online video site can extend its service
from the video program to the online game, which will create new business
chance.
3.3 Provide
integrated cloud video solutions
Take the Tencent Cloud as an example, the
online video sites can provide the users integrated cloud video solutions. The
solutions will provide services like basic website, data, content production,
distribution and content operations for application areas such as online
education, social video, new media, radio and television network.
3.4 Smart
hardware-- the "magic weapon" for online video sites to link the
cloud and the clients
Take the Letv super TV as an example, Letv
redefined the TV by the Internet model and restructured the entire TV market, Super
TV is not just a TV, but a complete big-screen Internet ecosystem, using the
ecological of “ platform+content+terminal+application” to lead the industry
transformation.(it.chinairn.com)
References
1. roll.sohu.com http://roll.sohu.com/20120824/n351394619.shtml
2. tech.qq.com http://tech.qq.com/a/20130131/000141.htm
3. info.broadcast.hc360.com http://info.broadcast.hc360.com/2012/10/080943527203.shtml
4. Mark Robertson (2009). ON VIDEO CLOUD 9 - VIDEO AND CLOUD-BASED COMPUTING.
reelse. Retrieved May 1, 2015, from
5. China Tech News.com (2015). Letv Cloud Reaches Cloud Computing Deal With
Microsoft Azure. China Tech News.com. Retrieved May 1, 2015, from
6. info.broadcast.hc360.com http://info.broadcast.hc360.com/2014/12/161720616570.shtml
9. it.chinairn.com http://it.chinairn.com/news/20141219/16360945.html
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